Transparency is a beautiful thing…
I love when companies/corporations are transparent with their customers. It goes a long way in building trust…which is essential for any hope at customer loyalty.
Check out thise end of year blog post from Zoho…it’s transparent to the nth degree:
http://blogs.zoho.com/general/recap-zoho-in-2007/
I long for such transparency…that will be a sign I’ve made an impact, but I fear it will be some time until that sign is a visible, outward one. Sigh…

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