User generated content…the personalization driver

I read recently that User Generated Content (UGC) now accounts for more than 50% of the content on the web.  I’m not sure how valid that number is, but one thing is clear…the amount of UGC continues to grow at a rapid pace.  For example, Technorati is now tracking nearly 54 million blogs.  And, sites like Digg and YouTube have certainly been key to driving this proliferation of UGC. 

If you are like me, then you probably value the insights, perspectives, and opinions in much of this UGC.  However, if you are like me you probably also hate crap.  Hell, even plumbers hate crap. 

The challenge with UGC is wading through all of the crap to find the few good nuggets that are worth reading.  Lars Rabbe, CIO of Yahoo!, understands this challenge.  At the Information Week 500 Conference, Lars stated:

“There’s absolutely a danger that more crap will bubble up from [user-generated content].”

Blog search engines like Technorati, Feedster, and Ice Rocket help…if there is something specific I am looking for, but are of little value at recommending things of personal interest.  There’s simply not enough time in the day to wade through crap.  So, if you are like me and hate wading through crap…then, you’ll soon find yourself seeking out personalization solutions to filter UGC and find you those nuggets. 

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~ by matflec on September 12, 2006.

One Response to “User generated content…the personalization driver”

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